VM Inbound http://vminbound.com Digital Marketing You Can Grow With Sat, 22 Jul 2017 02:50:46 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 The Best Real Estate Websites Focus on User Experience http://vminbound.com/best-real-estate-websites/ Tue, 30 Jun 2015 16:05:35 +0000 http://vminbound.com/?p=1385 I read a joint study conducted by the National Association of Realtors and Google that indicated that over 90% of home buyers searched online during their home buying process.  I believe it is safe to say that if you are a realtor, having a website is not an option anymore.  Establishing your online presence is

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best real estate websitesI read a joint study conducted by the National Association of Realtors and Google that indicated that over 90% of home buyers searched online during their home buying process.  I believe it is safe to say that if you are a realtor, having a website is not an option anymore.  Establishing your online presence is critical especially if you want to be a leader in the community that you serve. The best real estate websites focus on the user experience. This is so important in terms of SEO (search engine optimization).  It is also important for the user, the buyers and sellers, coming back to your site again and again.  As your online authority grows it will be the user experience from your website that will help separate you from the others. 

ADVANTAGES OVER NATIONAL SITES

Today you can produce a site that provides all the bells and whistle the big national sites have. That includes all the features that are so appealing and useful to both buyers and sellers.  But, if you take the time to build your site and personalize it with fresh relevant local content, you can have something the national sites do not have, local authority.  

This is a distinct advantage you have.  It will allow you to compete for those buyers and sellers online.  But YOU MUST provide the kind of user experience that will have them using your website as a useful tool for their success.  It is the User Experience that determines the best real estate websites.

What is User Experience and why is it important

Providing a quality User Experience 1st starts with the user. You want to build your site with the user in mind. By understand who you want the website for and giving the user ease of use. Relevant content to digest and the tools to keep them using your site means a lot. It will also influence how you rank in Google searches.  Google algorithms have a lot of aspects that make up how your website will rank for specific search terms or keywords.  Many of the elements are commonly known, for example, where to place keywords on a page etc.  Google has also made it a point to move away from the sites that use “black hat” SEO tactics.  Black hat sites try to trick the search engine for their benefit, not the end user.  The purpose of this shift from Google is an attempt to level the playing field for those sites that are building there audience the right way.  The move is to weigh the user experience more heavily.  So simply put if someone searches for, let’s say; “homes for sale in New Providence NJ” and from that search they click on a site that satisfies their search request, and is user friendly they would typically stay longer and use the site over and over.  This indicates a higher user experience on this site.  This site will indicate a higher online authority.  Without getting too boring, you want your website and your content to FOCUS ON the USER.

Elements to improve the User Experience for your Real Estate Website

  • Complete MLS Search function- they will want to find a site that will allow them to satisfy all their search needs from one site. 
  • Auto responder/save searches- give them the ability to save desired searches and be automatically alerted by email/text when a new listing or updated information is available.
  • Interactive Map Search- this is a very popular feature that allows the user to search homes by using the visual a map can provide.
  • Mortgage Calculator with pmi and other functions- The more functions the better.  Especially when it comes to mortgage calculators.
  • Responsive Web design- Give your website the ability to configure to any size device.  The end users are on smart phones, tablets, as well as computers; a responsive website will make sure you are optimized for all of them.
  • Great information- Provide useful content with regular newsletters, blog articles, e-books and videos.  Become a thought leader, a resource and you will win them over.

From the individual real estate agent to the large real estate office a real estate website is a must.  If your goal is to be the leader and really compete for the buyers and sellers in the market today, your website must focus on the user’s experience.

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NJ Manufacturers Increase Sales by Improving Online Presence http://vminbound.com/nj-manufacturers-increase-sales-by-improving-online-presence/ Mon, 01 Jun 2015 18:00:48 +0000 http://vminbound.com/?p=1237 The ability to showcase your products to an increasing number of prospective buyers is important to any manufacturer. When done properly or optimized the internet opens up sales channels never before realized. As more and more manufacturers turn to the web they also realize it takes more than a static website with a picture of

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nj manufacturersThe ability to showcase your products to an increasing number of prospective buyers is important to any manufacturer. When done properly or optimized the internet opens up sales channels never before realized. As more and more manufacturers turn to the web they also realize it takes more than a static website with a picture of the plant, a contact phone number or a “contact us” form to really be effective. The manufacturers that use inbound marketing’s best practices have found great results with increased traffic, higher conversion rates and improved sales with a greater return on their investment.

Manufacturer’s that expand their reach get found online

How can the prospective customers find you? Are you making it easy for them? How do you get noticed? With an inbound marketing approach, you can optimize your visibility. Creating high-quality content that is relevant and up to date. By adding marketing assets that are focused on your target persona and speaks to their needs, will not only bring them to you, but keep them coming back for more quality info. You will grow your reach by expanding your followers, likes and contacts. You become a resource for them, as they build confidence in your company, the products you produce and as an industry leader.

  • Content creation
    • Product news/ guides
    • Industry news/regulations etc.
    • High level and detailed spec sheet /white papers
    • Online catalog
    • Online line-cards
    • Manufactures’ index
    • Business Blog- creating articles that speak to your buyers and provide insight that is valuable to them.
  • Social media
    • Link them too your site/business etc.
    • Monitor and track industry/competitors/prospects for greater marketing intelligence
    • Traffic generated from social media can produce higher conversion rates

Manufacturer’s find success with user friendly websites

The amount of traffic to your website is important if you want to really generate business from it. As important as traffic, is the user experience. The conversion of those visitors into leads is how many business websites, particularly manufacturer’s websites, fail. Manufacturer’s that do not optimize their website for conversion are missing out on a lot of opportunities.

Website designer Tips to improve user experience;

  • Simplify navigation.
  • Don’t make them have to overthink the visit.
  • Is it direct.
  • Is it on point.
  • Does it have clear user path?
  • Does it provide the information the visitor is there for in the most simplified way?
  • Can the user find related information easily?
  • Have you made it easy for them to share it?
  • Have you made it easy for them to share their information with you?

When done correctly, an optimized website can give you an immediate boost to your conversion rate. MORE LEADS, MORE SALES!

What is an optimized website.

  • Mobile responsive web design
  • Improved visitor experience
  • Simplified-direct-easy action and directions
  • On page SEO
  • website architecture or user path
  • Content relevancy

Conversion optimization, capturing the lead info

  • Marketing offers for each buyer persona
  • Have offers for each persona at each level of interest to capture
  • Create optimized landing pages and thank you pages
  • Call to action buttons for ease of execution for the visitor

Online sales channel success

The benefits of maximizing your online sales channel are many. For one, it’s always open for business. 24 hours a day, 7 days a week. No matter what time zone your potential customer may be in. Also, the data and intelligence that is available for both sales and marketing is priceless. Used properly, you can set up lead nurturing campaigns. The campaigns will improve the health of your sale pipeline or funnel. Moreover, providing your sales teams with lead intelligence will improve their customer conversion rates. For marketing, you will be able to identify the sources from which your leads are coming from. Analyze the marketing efforts that are working and test the ones that are not. To optimize all, deliver the greatest ROI and produce the sustainable marketing efforts that will last.

  • Lead nurturing
  • Lead intelligence

Manufacturers that have optimized their sales channels online are reaping the rewards.

  • Higher conversion rates
  • More customers
  • Lower cost per lead

Being effective online should be an important part of your sales success. If you are not generating enough customers from your online sales channel, it’s not because your business is not the “type” of business that will be successful online. It is more likely that you are not generating enough traffic, your site is not designed to convert that traffic and/or you do not have the analytics in place to make good decisions about your online efforts. It may be some or all of these reasons. The good news is that you can do something about it and when you do the positive effects will be significant.

Free step by step guide to internet marketing

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7 Keys to Better Landing Pages and More Roofing Leads http://vminbound.com/roofing-leads-landing-page/ Wed, 19 Nov 2014 15:58:34 +0000 http://vminbound.com/?p=1059 A well designed landing page can improve your lead conversion rate dramatically. If you need to boost the number of leads you’re generating from your website, an optimized landing page design can give you the increase you are looking for. I will go over 7 specific keys to incorporate in your landing page’s that will

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A well designed landing page can improve your lead conversion rate dramatically. If you need to boost the number of leads you’re generating from your website, an optimized landing page design can give you the increase you are looking for. I will go over 7 specific keys to incorporate in your landing page’s that will have you converting more of your website traffic into viable leads.

roofing leads landing page
  1. Effective element for your landing page templates
    • Headline and sub-headline
    • Clear and concise description of your offer
    • Supporting image
    • A well designed form to capture information
    • Optional supporting elements / testimonials/security badge
  2. Take away option to navigate.

    Your prospect has been able to follow your call to action and direction to get them to your landing page. Now make sure you limiting their options. You want to capture their information. You want them to complete what they came there for. You do not want to confuse things by giving them the option of clicking on a link or surfing thru the menu that will carry them away. By removing the main navigation from the page will increase your conversion rate. A very simple thing to do and very effective.

  3. Synchronize the Call to Action and the headline on landing page
    You want to make sure everything makes sense to the visitor. They clicked on your call-to-action. Because it motivated them to take action. You want to make it easy for them to take the next step. Why confuse things. Your headline on your landing page design should be clear, bold and most importantly match the connecting call to action.
  4. Short and Sweet
    It’s a landing page not a landing novel. You do not want to scare them away with a word forest. You don’t want the elements on the page to be so busy they leave. Be direct, give a simple description with a few bullet points. So they get to the form, fill and click.
  5. Maintain the motivation
    As was mentioned earlier the call-to-action did the job. The visitor took action. It is critical that you maintain their motivation to continue on. You affirm the benefits of your offer. Make sure you add a little sizzle to the description and tie the benefits back them.
  6. Include social share
    Just as you should with other promotable digital content. You want to allow your new prospects to share your landing page and offer with their friends/followers etc. The more and more you delight and provide quality content the more you will find your prospects, customer fans sharing them with their followers.
  7. If you build them they will come
    The more landing page you have the more leads you can generate. ”According to a recent marketing benchmarks report, companies see a 55% increase in leads by increasing landing pages from 10 to 15. The more content, offers and landing pages you create, more opportunities to generate more leads for your business”. As stated in “The 30 Greatest Lead Generation Tips, Tricks and Ideas” by Jessica Meher of Hubspot.

When the push is on for higher conversion rates, more leads and sales growth, make sure you are getting the max out of your web traffic. Make sure your conversion rate are where they should be. By optimizing your landing page design you can improve your lead productivity immediately.

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How to Optimize your Tree Service Marketing with SEO http://vminbound.com/tree-service-marketing-seo/ Tue, 18 Nov 2014 15:53:47 +0000 http://vminbound.com/?p=1035 The internet has changed the way people learn, discover and gather information about the topics they are interested in. This is especially true when it pertains to the consumer researching for a company that provides TREE SERVICE in their area. For the homeowner they will use search engines like Google to do the initial search,

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Tree Service Marketing with SEO

The internet has changed the way people learn, discover and gather information about the topics they are interested in. This is especially true when it pertains to the consumer researching for a company that provides TREE SERVICE in their area. For the homeowner they will use search engines like Google to do the initial search, to gather companies to compare. They will use the search engines even if they already have a reliable Tree Care Company they have been using for years. Search engines like Google are at the center of this discovery. Like it or not if you are a Service company, especial if you are a Tree Service Company you need to optimize your website so you appear and rank in these searches, to make sure your business is still competing for new customers.

How will my website Show up on Google

You can go to Google webmaster tools and discover that Google is an “automated search engine that uses software known as spiders to crawl the web on a regular basis and find sites to add” to their index. Google will crawl and index billions of pages.

When someone enters a search term or phrase the search engines will rank your site according to relevance to that search term. This is determined by looking at on-page and off-page factors.

Basic SEO

By optimizing both your on-page and off-page strategy you will give your website set a competitive advantage over websites that do not do this. To begin you want to use the right keywords. You want to make sure you are using keywords that are being used by your target customers. They need to be relevant to the Tree Services you provide. You want to find the keywords that have a high search volume and a lower difficulty rating. High search low difficulty will enable you to rank higher faster as you begin to set up your page and content.

Once the keyword work has been done, you will look to these on-page SEO strategies to optimize your site.

Title tags – tells the search engine what the page is about, should be unique to each page

Meta descriptions – you want to write attractive Meta descriptions as much for click through as it is for rank

Targeted keywords phrases and content – make sure the body of your content is relevant to the keywords you are using, it should be unique – you do not want the same thing on multiple pages.

Header tags – H1 tags are the subject line of your web page.

Image ALT tags – make sure all your images have alt tags, which is naming your images

Internal page linking –anchor text to link one page to another on the same site.

The on-page strategies will improve your ability to rank higher in organic search. These tactics should be done on a regular basis to ensure relevance over time.

Off-page SEO

Link building is something that needs to be done now and overtime. The process of building inbound links is very important for the success of your site. You want to build inbound links. You want link’s that are coming from other relevant sites toward yours. Also, the higher ranking the other site is the better or more weight that link holds for your website.

Local SEO

It is also good to submit your website to directories like Yahoo, Bing, as well as industry specific directories that are of value. You should do this over time. A steady growth pattern is best.

The more content you produce, blog articles, whitepapers, e-books etc. the stronger links you will be able to build. Moreover, the amount of quality ranking inbound links you have to your website the higher you will rank.

To get your website on the internet, is easy, BUT, if you want to rank and you want to get FOUND by the people that your site is intended for, you need to do some work. You will have to spend time and energy optimizing your site so that Google or other search engines rate and rank you. The good news is that it can be done. If done properly, you will connect with the people searching for Tree care and they will be able to connect with you.

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Responsive design has changed the shape of business http://vminbound.com/responsive-design/ Thu, 13 Nov 2014 15:24:01 +0000 http://vminbound.com/?p=1007 According to Google’s latest user data gleaned from billions of searches it conducts every day, more people today connect to the internet using their handheld devices such, as tablets and smartphones. Many more users use these devices over the traditional personal computers. This means that every website owner, in order to realize his or her

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Responsive Design

According to Google’s latest user data gleaned from billions of searches it conducts every day, more people today connect to the internet using their handheld devices such, as tablets and smartphones. Many more users use these devices over the traditional personal computers. This means that every website owner, in order to realize his or her website’s full potential, needs to ensure that those internet users can view their website on all of the different size devices and resolutions easily.

A website design can deliver a quality user experience regardless of the size of the display screen. To do so, they are turning to CSS techniques and principles for design. They are utilizing table-less design, flexible images, fluid grids and media queries.

One Website for All Devices

Building, maintaining and marketing a website is usually an expensive affair. That said, the aim of carrying out the mentioned activities is always to maximize the number of visitors in order to sell more of a product or service, or to publicize a product, brand, or cause. Traditional accessibility methods meant greater expense in terms of time and money because the website designer had to create different websites for different screen sizes and resolutions. Responsive design, on the other hand, means creating a website that adapts to the user, thus having one website for all devices, reducing the cost of development and maintenance considerably.

Improved Browser Support with Responsive Web Design

Every device utilizes a web browser of some kind to access websites. However, the lack of uniform implementation of web standards means that for the majority of websites, each browser displays the same website somewhat differently. However, responsive design supports about 80% of all browsers, and the figure rises to over 90% in mobile devices. Responsive principles anticipate these nuances and adapt the website to provide a more uniform experience across devices and browsers.

Achieve Higher Google Rankings

Google’s SEO ranks web pages and websites according to many parameters, a key one being how easy it is to view and navigate. According to the search engine’s recommendations for smartphones, “Google recommends webmasters follow the industry best practice of using responsive web design.” Google loves websites that are built with the principles of responsive design because of the fact that one URL per site is better than having many that lead to different versions. This combines the number of visitors that a website would get on its different URLs into one, and effectively increasing traffic and improving its page rank.
Provide an Improved User-Friendly Experience For Visitors

Visitors to a responsively designed website will enjoy being able to share only a single URL instead of a different one per device. An additional benefit is that users will view the website easily as displayed without the need to zoom or scroll around in order to read the website content or view images. Users are likely to experience a sense of familiarity when a website appears on their handheld device exactly as it does on their personal computers, instead of a watered-down mobile version.

Despite the idea of responsive design being relatively new, it is definitely a powerful way to increase a website’s marketability and SEO. It is also a great way to lower the cost of building and maintaining a website.

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The Real Sales Genie is your Business Blog http://vminbound.com/sales-genie/ Wed, 12 Nov 2014 17:22:26 +0000 http://vminbound.com/?p=991 If your business relies on fresh leads, then you know how hard and frustrating it can be when you are stuck ordering from those brokerage houses. You need the business. Your reps need to close deals. You were promised exclusive high quality targeted leads. But, the feedback for the reps, “These leads suck”! Well, what

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Sales Genie

If your business relies on fresh leads, then you know how hard and frustrating it can be when you are stuck ordering from those brokerage houses. You need the business. Your reps need to close deals. You were promised exclusive high quality targeted leads. But, the feedback for the reps, “These leads suck”! Well, what do you expect? They are in the business of selling leads. Do you really think you are the only one buying that gem?

There is a better way. It will generate targeted leads. They will be exclusively for you and your reps. The best part, as illustrated in a study conducted by HubSpot an inbound marketing software provider, an increase in blogging frequency produces staggering results that can change the way you grow your business.

How to increase website traffic

Blogging Frequency is a key

Here are the results of the study. For example, “businesses who blogged 16 to 20 times per month received 2 times more traffic than those who blogged less than 4 times per month”.

Even more traffic, “Those who blogged at least 20 times per month had 5 times more traffic than those who blogged less than 4 times per month”.

Content that targets your Ideal Customers

The business you can attract with your business blog can be as specific as your articles. If your articles have a purpose, are appealing to your customer’s persona’s you will attract the prospects you are in search of. By speaking to them with through your blog, you will build up marketing assets that can pay dividends over time as well.

Sales leads

Having an active business blog will increase the amount of traffic visiting your website, it is also a tremendous strategy to produce the amount of quality leads you need to reach your business goals. Blogging will produce tremendous returns on traffic and new business opportunities.

For Example, “a business who blogged just 16 to 20 times per month got 3 times more leads than those who didn’t blog”.

Moreover, those “businesses that blogged at least 20 times per month saw nearly 4 times more leads than those who didn’t blog”.

Learn How to Generate More Business with Blogging
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The study also brakes down the effect of business blogging on both B2B and B2C companies.

It is clear from the results that both, B2B or B2C, thrive when they have an informative blog compared to those who do not. “B2B businesses that blogged 16 to 20 times per month received 3 times more leads than those who didn’t”. While “B2C business received over 4 times the amount of leads for the same amount of blog articles compared to those who didn’t”.

The numbers are clear. If your business does not have an active blog you are losing opportunities. It is costing you more money and you are not generating organic leads exclusively for your business.

To illustrate this even further, in terms of traffic “companies with over 200 total blog articles got 4.6 times more traffic than those companies with under 20 blog posts”. While those “businesses with over 200 articles received 3.5 more leads than those under 20 posts”.

Improve Web Presence and Authority

Another benefit of having an active business blog in the number of new pages you create with each article. By adding these pages you increase both your authority and ability to rank for keywords.

The goals of your business blog should be;

  • Attract quality traffic to your website
  • Educate your visitor to build trust
  • Attract links from other websites and blogs
  • Add pages to your site to increase your sites authority
  • Present relevant, helpful Call to Actions that generate leads

Is your website producing the amount of quality leads you need? Having an active business blog is a solid strategy that will produce both traffic and leads for your company’s success.

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3 Reasons We Love Responsive Web Design http://vminbound.com/3-reasons-love-responsive-web-design/ Tue, 11 Nov 2014 19:30:28 +0000 http://vminbound.com/?p=961 Today, the web design landscape is going through a huge shift. As a result, static websites are rapidly vanishing because webmasters are adopting responsive web design. Unsurprisingly, the proliferation of mobile computing devices such as tablets and smartphones has played a big role in changing web design. According to the Pew Research Center, 43 percent

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Responsive web design

Today, the web design landscape is going through a huge shift. As a result, static websites are rapidly vanishing because webmasters are adopting responsive web design. Unsurprisingly, the proliferation of mobile computing devices such as tablets and smartphones has played a big role in changing web design. According to the Pew Research Center, 43 percent of the US population use mobile phones to access the Internet. In addition, a study carried out by ComScore found that 63 percent of smartphone owners purchase products online. These statistics show that business owners simply cannot ignore consumers accessing the web via newer mobile devices. Given this, web design inspiration targeting mobile devices is critical due to the following reasons:

  1. Design Once

    Different categories of mobile devices typically have different screen resolutions as well as different screen sizes, which fuel web design inspiration. As such, creating a website for each device would not make financial sense. Fortunately, by using responsive web design, you would be able to reach consumers emanating from mobile devices as well as traditional desktops because you would just need to develop a single website using web queries, fluid grids, flexible layouts, and flexible content. This would ensure that both images and content render properly depending on the device used by a consumer to access your site. At the same time, a single website makes it easy for you to provide content on a single URL. That is, you would not have to grapple with content duplication and redirecting mobile searches.

  2. Better User Experience

    Non-responsive website’s that load slowly is a recipe for disaster. A survey carried out by Equation Research found that 71 percent of mobile web users expect websites to load faster. If a website loads slowly, 46 percent of visitors are unlikely to make a return visit, while a staggering 57 percent would never recommend such a website to their friends. To drive the point home, businesses that fail on this front practically hand consumers over to their competitors. However, by leveraging the power of responsive web design, your website will load much faster. In addition, content and images rearrange properly regardless of device.

  3. Better Navigation

    Site navigation is a tricky issue even for experienced web designers. For example, top navigation is standard across most desktop sites. However, using the same approach on a small screen can push content and images further down. This is counterproductive since the aim is to highlight your products or services the moment consumers visit the landing page. Responsive web design inspiration gives webmasters the power to toggle the size of search bars according to screen size.

Traditional methods of creating websites are fast disappearing from the web design scene. Responsive web design geared towards mobile devices is the new kid on the block. Such an approach enables you to increase your website’s usability as well as designing and maintaining a single website.

DOES YOUR WEBSITE MAKE THE GRADE?
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3 keys to Improve Custom Lead Generation http://vminbound.com/3-keys-improve-custom-lead-generation/ Thu, 06 Nov 2014 18:34:25 +0000 http://vminbound.com/?p=898 Creating effective offers is a great custom lead generating tool. It will improve your conversion rates, as well as, increase both sale and marketing productivity. Putting these tips into action, you can boost the number of leads you produce right away. The key will be to see the bump in conversion rate from the targeted

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Lead_Generation

Creating effective offers is a great custom lead generating tool. It will improve your conversion rates, as well as, increase both sale and marketing productivity. Putting these tips into action, you can boost the number of leads you produce right away. The key will be to see the bump in conversion rate from the targeted lead generation campaign you want improvement in. The more effective you are at implementing these ideas, the sooner you will see results. These tactics will produce even greater results as your ability for attracting traffic to your website, social media pages, etc. improves.

How to Create Offers that make your Prospects Say Yes

  1. Attention Grabbing Titles

    If you want attention. If you want a stranger or potential prospect to take action, you need to get them motivated. Once you know “who” you want to attract. Creating offers that appeal to your buyer’s persona is important. You have developed content that you believe they will need. The body of your offer is important. But it is the title that can help deliver that offer. Remember you want them to pick up on your offer and use it. More, importantly you want them to share their information with you. Having a title that speaks to their “wants” and has them take action is critical to that offers success. Almost as important as the content itself. Creating a wonderful title can improve the effectiveness of your offers tremendously. You may have an offer already created, that has underperformed? Make a title adjustment and a/b test to optimize your lead conversion. Remember keep it simple actionable and to the point.

  2. Create a sense of urgency

    The goal of your offer is to be attractive and useful to your ideal customers, no matter what stage of the buying process they are in. Creating a sense of urgency will help raise the conversion rate.

    Utilize phrases in your Call-To-Actions to create that sense of urgency. Phrases such that deal with, limited quantity, limited time frame for example, can produce that sense of urgency that is “emotionally driven and intellectually justified” as described by IKO systems. Further you are “not trying to push the prospect into purchasing, but pushing them out of procrastination”.

    Some fine examples are;

    Limited time offer creates the sense of time sensitivity to act.

    • Cyber Monday offers
    • Midday dash for cash
    • Act now before it’s too late

    Limited quantity offer

    • While supplies last
    • 1st 20 to sign up

    Limited time and quantity

  3. Offers for each stage of the buying cycle improve lead production

    The prospects that visit your site are not all at the purchase stage of the buying cycle. They maybe there to get a better understanding of what they need. I.e., white papers/ e-books. They may want to make sure they even have a need for the products or services you provide. They may be looking to confirm your company is the company can resolve it.

    Depending on the stage of the purchasing process they are in, will help determine what type of offer they will be interested in. It is important to have offers available at all stages of this process for them to digest. To gain confidence. This also allows you to gather data to follow their progress. This will enable you to produce and send to them content that will nurture them through. It will help you create content and further offers. This degree of info sharing will enable to you gain more of the customers you are focused on acquiring. The better you are at creating offers that match the prospect current needs, the more likely you will be at producing more leads to pursue. This can also lead to further offer/content creation for your company. The more targeted lead generating offers you have available, the more productive your lead generating efforts will be.

These tips can provide immediate result in terms of lead generation. You can also produce an overall shift in the effectiveness of your custom lead generation efforts, by optimizing each phase of your lead conversion paths.

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4 Steps to Home Improvement Lead Generation Success http://vminbound.com/4-steps-home-improvement-lead-generation-success/ Mon, 03 Nov 2014 18:29:09 +0000 http://vminbound.com/?p=870 Sometimes the longer you have been successful at something the harder it is to change. This is the case with many successful Home Improvement companies. Your business has done fine over the years. The customer that use to find you in the yellow pages or by word of mouth are not calling in like they

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Home improve ment lead generation

Sometimes the longer you have been successful at something the harder it is to change. This is the case with many successful Home Improvement companies.

Your business has done fine over the years. The customer that use to find you in the yellow pages or by word of mouth are not calling in like they use to. Your work is still good. Your commitment to the customer and the quality of your work has never been better. So what is it?

Why isn’t the phone ringing like it use too. The answer to this question, for far too many contractors is they haven’t kept up with how the customer does their business.

Word of mouth is now digital. Google search, websites, social media, mobile phones and tablets are the tools they use. They use these tools at any time or more importantly when it is convenient for them. If you are not in front of the consumer when and how they are looking, then how do you expect to be considered when they are ready to make a decision.

The good news.

There is a blue print to change how successful your business can do in the digital market place. The even better news is, that you generate this new business the way you have always preferred to. They find you. They see and understand the quality of your work. The Blue Print to successfully marketing your business online is called Inbound Marketing. Moreover, once you adopt an inbound marketing approach you will be asking yourself why you haven’t started sooner.

What is inbound marketing?

The inbound marketing methodology is “the best way to turn strangers into customers and promoters of your business” as described by Hubspot the worlds #1 marketing software platform company. This is the blue print to for home improvement lead generation. The is for the contractors who want to experience steady business growth.

The foundation of your digital business will be built on a website. A website that is able to adapt to how the consumer likes to search. Does your current website offer a way for visitors to get and give information easily? Does if reconfigure and optimize the user experience depending on what type of devise they are using to view it. Does your business utilizing social media to expand your reach. Once you have a solid foundation and your website is optimized to capture and convert leads, you will begin to build your digital business.

The four components that will put your business in front and produce more of the right customers are;

1. Attract

This means to drive traffic or ATTRACT traffic to your website. What is traffic? Visitors to your website that are seeking information. The key is to develop the right content that will speak to your ideal customer. The more information you can provide to these prospect, the more of this type of traffic you will attract to your website.

The best tools to attract the right visitors to your site

  • Customized responsive website
  • Content Creation
  • Your Blog
  • Keyword search
  • SEO
  • Social Media Marketing

2. Lead Conversion

Step 1 is the foundation, the website, and that you are attracting quality traffic to it. Step 2 is where I see many contractors fail. The do not convert the traffic that they are generating to the site into viable leads. The do not give themselves a chance to convert this traffic into new business. Inbound marketing strategy is all about optimizing the conversion. You have traffic to you website and your social media pages. Now you need to capture the visitor’s information. An email address, a phone number, what type of project they are interested in. You know as well as I do, the more information you can gather about a prospect, the more likely you will know if they are a good fit. If they are a good fit, the easier it will be to land a new customer.

Far too many contractor, do not capture the amount of leads they could because they do not optimize the conversion paths they have set up. The do not have enough conversion path to capture enough leads to build their business.

Are all the people coming to your website ready for an estimate? What if they want to know more about what type of financing is available for a major project? Or, “How can they prepare for a major renovation”. Every time, you provide useful information to a prospect and help them along the decision path the more info you can and should get from them.

What is a productive conversion path?

  • Call-to-Actions that motivate
  • Landing page that capture leads info
  • Forms optimize to improve conversion rates
  • Contact database helps ease of interaction and measuring success

3. Close

Step 3 in this inbound marketing blue print is all about the close. It’s about the finishing work, clean lines, crisp workmanship, professional. When you’re inbound marketing efforts are really in full gear it is like just that. Turning your leads into customers has never been like this. I mean it. When you are doing it right, you will look back and wonder why you haven’t adopted this before. You will actually find it better than the “old word of mouth” leads. How is that so? Information!! No more guessing what is important to this specific lead. You will have enough information that not only will you know what this potential client is looking for. You can know what is important to them in terms of selecting a contractor. You will have enough information to make sure the client is the right fit for your business and if not. Be able to make the decision early in the game not to disappoint them or your business.

The tools that will help close more of the right clients.

  • Lead scoring – you are generating the volume of leads to begin scoring them for sales readiness or decide to nurture them to increase the likelihood that they will become a customer when they are closer to that time to decide
  • Email marketing
  • Marketing automation – having the ability to email market and lead nurturing depending on where your leads are in the buying cycle
  • Analytics – having the data to make good sound decision on the leads you generate. What is more effective and what needs to be improved on.

4. Delight

Just like you have been doing to keep you in business this long. Satisfied customer. You want to create satisfied users. Users of the information and content your company produces for digital consumption. You become the leader on line. The educator, the one they come to, when they want quality information about what you know most about. You give it to them. You will see your business grow exponential if you adopt this methodology. To make it possible you utilize.

  • Smart calls-to-action
  • Social media
  • Email and marketing automation

It may sound like a lot. Especially if you are not familiar with internet marketing or even if you are not proficient about being online yourself. I will tell you though, it is the right thing to do. It is what the successful Home improvement contractors are adopting.

TO LEARN MORE

TO FIND OUT HOW

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How an Online Grader can Improve your Business http://vminbound.com/online-grader-can-improve-business/ Tue, 28 Oct 2014 16:48:59 +0000 http://vminbound.com/?p=740 The competition for business is fierce. Today more than ever it is being wage online. If you are interested in growing your business, ONLINE Grader can help answer these questions. Do you have a competitive online presence? Do you have enough traffic to your website to see results? Are you converting this traffic at a

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Online_GraderThe competition for business is fierce. Today more than ever it is being wage online. If you are interested in growing your business, ONLINE Grader can help answer these questions. Do you have a competitive online presence? Do you have enough traffic to your website to see results? Are you converting this traffic at a high enough conversion rate? Are you winning online? Are you even in the game? Using an Online Grader will answer these questions with enough specific details that you can improve your business. Just as athletes measure themselves to improve their times. You need to measure your online productivity to improve your business and move closer to the top, so you can hit your goals.

Free ONLINE GRADER click to find out how your business is competing online

When you are measuring your business online, you want to be able to track your results over a period of time. You also want to measure yourself against your top competitors. To be able to analyze and measure your digital productivity. The fact that your website is the center of your digital business. You need to start there. Is your website capable of delivering better results week after week, month after month? Or is it static? Built at one time and left alone hoping your customers and potential customer will find it.

What we like to measure when analyzing a company’s online marketing prowess.

As I stated above, you want to start with your website. These indicators will give you a good pulse on how your site is measuring up.

  • Traffic rank – Compare your sites traffic rank with other sites on the internet.
  • Indexed pages – The number of pages your website has had indexed by the most popular search engines.
  • Linking Domains – The number of domains currently linking to your site.
  • moz Rank – A measure of link authority and popularity.
  • Analytics – Do you have analytics set up to measure your sites productivity?

These indicator will give you a basis on the digital structure and productivity of you website. You then should measure the effectiveness and your ability to market your business online. What we like to measure on a consistent basis is.

  • Search engine optimization (SEO) – is your site optimized for the most popular search engines. With:
    • Good linking authority
    • Page titles
    • Alt tags to your images
    • Unique page descriptions
    • Keyword analysis

  • Social media marketing – are you present on the different social media platforms? Does your website visitors have the ability to share your info
    • Your reach
    • Ability to publish and share content

  • Lead generation – Do you have clear conversion path set. Do you have the ability to measure the results and optimize from the data you have gathered?
    • Motivating call-to-actions
    • Landing pages
    • Smart forms
    • Analytics for A/B testing

  • Blogging – The generation of fresh content and information to produce a steady stream of pages and visitors to your website has a dramatic effect on your online productivity.
    • Blog set up
    • RSS feed
    • Link from homepage
    • Social sharing buttons
    • Social subscription
    • E-mail subscription
    • Activity

  • Mobile ready – is your website and content optimized for mobile? The majority of web searches are done with mobile devises today. Are you in position to take advantage of this?

Is your website mobile ready? CLICK to learn more.

Having the ability to measure your business on a regular basis with an ONLINE GRADER is a valuable tool toward your success. It can help your business grow

To schedule a FREE ONLINE ASSESSMENT for your business
CLICK NOW!

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