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Responsive design has changed the shape of business

November 13th, 2014

Responsive Design

According to Google’s latest user data gleaned from billions of searches it conducts every day, more people today connect to the internet using their handheld devices such, as tablets and smartphones. Many more users use these devices over the traditional personal computers. This means that every website owner, in order to realize his or her website’s full potential, needs to ensure that those internet users can view their website on all of the different size devices and resolutions easily.

A website design can deliver a quality user experience regardless of the size of the display screen. To do so, they are turning to CSS techniques and principles for design. They are utilizing table-less design, flexible images, fluid grids and media queries.

One Website for All Devices

Building, maintaining and marketing a website is usually an expensive affair. That said, the aim of carrying out the mentioned activities is always to maximize the number of visitors in order to sell more of a product or service, or to publicize a product, brand, or cause. Traditional accessibility methods meant greater expense in terms of time and money because the website designer had to create different websites for different screen sizes and resolutions. Responsive design, on the other hand, means creating a website that adapts to the user, thus having one website for all devices, reducing the cost of development and maintenance considerably.

Improved Browser Support with Responsive Web Design

Every device utilizes a web browser of some kind to access websites. However, the lack of uniform implementation of web standards means that for the majority of websites, each browser displays the same website somewhat differently. However, responsive design supports about 80% of all browsers, and the figure rises to over 90% in mobile devices. Responsive principles anticipate these nuances and adapt the website to provide a more uniform experience across devices and browsers.

Achieve Higher Google Rankings

Google’s SEO ranks web pages and websites according to many parameters, a key one being how easy it is to view and navigate. According to the search engine’s recommendations for smartphones, “Google recommends webmasters follow the industry best practice of using responsive web design.” Google loves websites that are built with the principles of responsive design because of the fact that one URL per site is better than having many that lead to different versions. This combines the number of visitors that a website would get on its different URLs into one, and effectively increasing traffic and improving its page rank.
Provide an Improved User-Friendly Experience For Visitors

Visitors to a responsively designed website will enjoy being able to share only a single URL instead of a different one per device. An additional benefit is that users will view the website easily as displayed without the need to zoom or scroll around in order to read the website content or view images. Users are likely to experience a sense of familiarity when a website appears on their handheld device exactly as it does on their personal computers, instead of a watered-down mobile version.

Despite the idea of responsive design being relatively new, it is definitely a powerful way to increase a website’s marketability and SEO. It is also a great way to lower the cost of building and maintaining a website.