Pay-per-click (PPC) advertising is a powerful tool for small businesses to drive traffic, generate leads, and increase sales. However, it can also become a financial drain if not executed properly. To help you maximize your PPC campaigns, we’ve outlined the 10 most common mistakes small businesses make and how to avoid them. 1. Ignoring Negative
Marketing success doesn’t happen by chance—it requires a well-thought-out strategy. Without a clear roadmap, businesses risk wasting time, money, and effort on initiatives that don’t deliver results. If you want to stay ahead of the competition and maximize your marketing impact, now is the perfect time to plan. Why a Marketing Roadmap is Essential A
In today’s competitive digital landscape, businesses need a solid marketing strategy to attract, engage, and convert potential customers. But how do you know if your current marketing efforts are effective? That’s where a marketing assessment with VM Inbound comes in. Our expert team evaluates your strategies, identifies opportunities, and provides actionable insights to help you
Tony Librizzi 
Mar 04, 2025
Every business dreams of growth, but for small businesses with limited budgets, finding the right strategies can be challenging. One small business found the key to success through a free marketing audit, which identified critical gaps and unlocked new revenue opportunities. In this case study, we’ll explore how this simple yet powerful assessment helped double
Tony Librizzi Feb 26, 2025
In today’s competitive online world, digital marketing is essential for small businesses looking to grow. However, many business owners struggle to determine whether their marketing efforts are effective. That’s where a free digital marketing assessment comes in. By evaluating your current online strategies, this assessment can highlight what’s working, what’s not, and how you can
Tony Librizzi Feb 25, 2025
In today’s fast-paced digital landscape, staying ahead of the curve is vital for small businesses to thrive. As we enter 2025, the digital marketing world is evolving at lightning speed, with new trends and tools emerging to reshape how businesses connect with their audiences. Whether you’re a seasoned marketer or just starting, here’s what’s hot
Tony Librizzi Feb 20, 2025
When it comes to digital marketing, businesses have plenty of options to drive traffic and increase conversions. Three of the most common and effective strategies are Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), and Social Media Marketing (SMM). But how do you know which one is right for your business? In this guide, we’ll break
A digital marketing audit is a comprehensive evaluation of your online presence and marketing strategies. It helps businesses identify strengths, weaknesses, and opportunities for improvement. If you’re considering a professional digital marketing audit, this blog will walk you through what to expect, why it matters, and how to get the most value from it. Why
Introduction In today’s digital world, marketing is more than just a necessity—it’s a critical investment. But is your digital marketing budget working as hard as it should? Many businesses spend money on ads, content, and social media without fully understanding their return on investment (ROI). If you’re not seeing clear results, it’s time to reassess
Tony Librizzi Jan 31, 2025
As a business owner, you likely know that successful marketing isn’t just about creating ads—it’s about guiding your customers through a seamless journey from their first interaction with your brand to making a purchase. A well-executed marketing strategy can drive traffic, increase conversions, and boost revenue. But how do you know if your current efforts