The Secret Sauce to Getting Found

Imagine this: someone, somewhere, is typing into Google right now looking for exactly what you do. Maybe it’s “marketing consultant for small business”, “expert accountant for creatives”, or “best real estate strategist near me”.

What if your name popped up first?

Welcome to the world of Google Ads, the digital billboard that appears when and where your next client is already searching for you. Let’s unpack how you can use this powerhouse to grow your business, target smarter, and attract the kind of clients who get your value.

Why It’s Important: The Right Clients at the Right Time

Google Ads isn’t just another marketing tool; it’s a bridge between what you offer and what your ideal client is actively searching for. Think of it as matchmaking, but faster and with better data.

Here’s the magic:

  • Intent: Unlike social media ads, where people are just scrolling, Google Ads targets people who are already looking for your services.
  • Speed: You don’t have to build awareness over weeks or months; your offer can show up instantly.
  • Control: You decide who sees your ad, how much you spend, and what results matter most.

Whether you’re a coach, freelancer, agency, or consultant, Google Ads can help you cut through the noise and connect with people who are already looking for a solution, your solution.

Practical Tips and Strategies: Google Ads That Work

1. Start With the Right Keywords

Don’t guess, research. Use tools like Google’s Keyword Planner or Ubersuggest to find what your potential clients are typing. Look for a mix of:

  • High-intent terms like “hire a copywriter for blogs”
  • Local searches like “interior designer in Austin”
  • Niche-specific needs like “financial advisor for freelancers”

Pro tip: Focus on long-tail keywords. They’re more specific and often cheaper to bid on.

2. Write Ads That Sound Human

Skip the jargon and get personal. Your headline should grab attention, and your description should clearly state who you help and how. Example:

Headline: Expert Marketing for Busy Coaches
Description: Book more clients with a proven strategy. Work with a specialist who gets your world.

Speak to your audience like you’re talking to one person, because you are.

3. Use Location and Audience Targeting

If your services are regional or city-based, use geo-targeting to show ads only in those areas. If you have an ideal demographic, set your ad preferences to filter by age, income, or interests.

Bonus: Add negative keywords to avoid wasting budget on irrelevant clicks (like people looking for free resources).

4. Optimize Your Landing Page

Once they click, don’t make them guess. Your landing page should:

  • Match the promise of your ad
  • Include testimonials or proof
  • Make it easy to contact you or book a call

Clear. Simple. Trustworthy.

5. Track Everything and Adjust

Install conversion tracking through Google Tag Manager or Google Analytics. Monitor:

  • Which keywords convert
  • What times do people click?
  • How much does each lead cost

Then, tweak your ad copy, landing pages, and budget based on real data. No guessing.

Ads That Attract, Not Chase

Using Google Ads to find the right clients isn’t about being flashy or spending thousands. It’s about being strategic, targeted, and genuine. When done well, it feels less like advertising and more like being in the right place at the right time with the right offer.

And that’s where the magic happens.

Ready to Get Found by the Right People?

At VM Business Solutions, we don’t just run Google Ads; we turn clicks into real conversations, leads, and long-term clients. If you’re ready to stop hoping and start attracting, let’s talk.

Contact us today and discover how we can help you get in front of the people who need your expertise most.