If your business relies on fresh leads, then you know how hard and frustrating it can be when you are stuck ordering from those brokerage houses. You need the business. Your reps need to close deals. You were promised exclusive high quality targeted leads. But, the feedback for the reps, “These leads suck”! Well, what do you expect? They are in the business of selling leads. Do you really think you are the only one buying that gem?
There is a better way. It will generate targeted leads. They will be exclusively for you and your reps. The best part, as illustrated in a study conducted by HubSpot an inbound marketing software provider, an increase in blogging frequency produces staggering results that can change the way you grow your business.
How to increase website traffic
Blogging Frequency is a key
Here are the results of the study. For example, “businesses who blogged 16 to 20 times per month received 2 times more traffic than those who blogged less than 4 times per month”.
Even more traffic, “Those who blogged at least 20 times per month had 5 times more traffic than those who blogged less than 4 times per month”.
Content that targets your Ideal Customers
The business you can attract with your business blog can be as specific as your articles. If your articles have a purpose, are appealing to your customer’s persona’s you will attract the prospects you are in search of. By speaking to them with through your blog, you will build up marketing assets that can pay dividends over time as well.
Sales leads
Having an active business blog will increase the amount of traffic visiting your website, it is also a tremendous strategy to produce the amount of quality leads you need to reach your business goals. Blogging will produce tremendous returns on traffic and new business opportunities.
For Example, “a business who blogged just 16 to 20 times per month got 3 times more leads than those who didn’t blog”.
Moreover, those “businesses that blogged at least 20 times per month saw nearly 4 times more leads than those who didn’t blog”.
The study also brakes down the effect of business blogging on both B2B and B2C companies.
It is clear from the results that both, B2B or B2C, thrive when they have an informative blog compared to those who do not. “B2B businesses that blogged 16 to 20 times per month received 3 times more leads than those who didn’t”. While “B2C business received over 4 times the amount of leads for the same amount of blog articles compared to those who didn’t”.
The numbers are clear. If your business does not have an active blog you are losing opportunities. It is costing you more money and you are not generating organic leads exclusively for your business.
To illustrate this even further, in terms of traffic “companies with over 200 total blog articles got 4.6 times more traffic than those companies with under 20 blog posts”. While those “businesses with over 200 articles received 3.5 more leads than those under 20 posts”.
Improve Web Presence and Authority
Another benefit of having an active business blog in the number of new pages you create with each article. By adding these pages you increase both your authority and ability to rank for keywords.
The goals of your business blog should be;
- Attract quality traffic to your website
- Educate your visitor to build trust
- Attract links from other websites and blogs
- Add pages to your site to increase your sites authority
- Present relevant, helpful Call to Actions that generate leads
Is your website producing the amount of quality leads you need? Having an active business blog is a solid strategy that will produce both traffic and leads for your company’s success.
